The Swedish House Mafia have had an incredible year. In this panel we meet the team that made it happen and learn how they launched and marketed the act, the benefits of 360 degree deals and the future plans for World Domination... Featuring: Amy Thomson (ATM Artists, artist manager), Jason Ellis (Positiva / Virgin Music, A&R director), Ian Huffam (Xray Touring agent) and Mark Furman (Virgin Music, Business Affairs, director) Moderated by Danny Whittle (IMS / Pacha).