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Minus is pleased to announce the beginning of a new initiative aimed at adding an extra dimension to the creative process while fostering new talent and provoking new ways of communication. MINUS-EMBED is a project that will invite creative individuals to become an ‘embedded’ participant on a weekend excursion with Richie Hawtin in order to catalogue, document and respond to the event using their specific artistic talents. This creative response will then be exhibited on the Minus website along with other possible platforms.
MINUS-EMBED is open to all creative disciplines; video, sound, web design, photographers, fine artists, fashion designers, etc. Far from being a one-off opportunity, the project will be open-ended with an ongoing selection process in place to uncover the most talented and suitable candidates. We are inviting all interested individuals to submit a small selection of their work to be considered for this initiative in the form of online portfolios or websites. Participants are also required to write a short introduction about themselves and their work and how they would hope to respond to the MINUS-EMBED initiative.
Submissions should be sent to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
The first Minus Embed artist and submission comes from Cem Yardimci from Turkey. Through academic research he attempted to blur today's well defined edges between theory/practice and architecture/video by unexpected juxtapositioning of entities in continuum. This oneness is redefined under the title 'architectural-reflex'. Architect (PhD) + video artist, currently exploring between film and live video/audio, momentarily through live installation-performances in Istanbul.