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Smirnoff experience South Africa featuring Tiesto, May 15th 2010
18 March 2010
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On May 15, the Smirnoff Co.  will remix the vibrant colors, boundless energy and unbridled creativity of South Africa in a ground-breaking mashup of culture and music.  The world’s biggest DJ/producer, Tiësto is set to collaborate with South African psych-rockers BLK JKS — named ‘Africa’s best new band’ by Rolling Stone magazine — for The Smirnoff Experience™ South Africa ‘Mashup Street’ , the latest installment from Smirnoff’s BE THERE program—a rallying cry calling on others to create, seek out and participate in more one-of-a-kind experiences .

The Smirnoff Experience™ South Africa ‘Mashup Street’ is an event that celebrates the fusion of vibrant South African music and street cultures.  Mixing modern and classic genres of music, fashion art and mixology, ‘Mashup Street’ provides the ultimate canvas for the Tiësto and BLK JKS musical mashup .  Tiësto will preside over this one-of-a-kind experience as the headline talent.

As part of this collaboration, Tiësto and BLK JKS are currently in the studio creating an exclusive new track, which will only be available to Smirnoff fans on www.smirnoff.com and www.facebook.com/smirnoff , set to be released in April.  The track will be premiered live to a worldwide audience in South Africa on the night of May 15.  Following the success of Tiësto’s recent genre-bending collaborations with Nelly Furtado, Three 6 Mafia, Calvin Harris, Tegan & Sara as well as remixes of MUSE, Bloc Party and The Editors, the outcome of his sessions with BLK JKS will surely break new musical grounds for both acts.

Want to BE THERE? Smirnoff fans in Ireland, Canada, Australia and Venezuela can enter for a chance to go to Smirnoff Experience™ South Africa and the rest of the world can BE THERE by experiencing it on www.facebook.com/smirnoff and www.smirnoff.com. Visitors to the Smirnoff Facebook page will also have access to exclusive downloads, posts and pictures including a special free video download, announcing Tiësto ’s latest collaboration with BLK JKS

With stops in Moscow, Shanghai, Paris and New York, the Smirnoff Experience™ series continues its journey around the world landing in Berlin on 23rd April with headliner Simian Mobile Disco before heading to South Africa.  The events celebrate originality in nightlife by bringing to life original concepts, forming one-off collaborations and championing original drinking experiences.

All applicants must be above legal drinking age.

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