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• source: musically.com

• http://www.theleadingquestion.com/

Music Ally’s sister research company The Leading Question has revealed that most UK music fans are still happier buying a CD than downloading, The 1,000 strong face to face survey of UK music fans showed that nearly three quarters (73%) of music fans were still happier buying CDs rather than downloading.

The dominance of the CD was still high even amongst the teens with two thirds (66%) preferring CDs to downloads. CDs are also far and away the most preferred format for listening to music with nearly twice as many fans listening to CDs every day (59%) compared with MP3 players (32%).

The research also showed that even the most digitally advanced music fans continue to buy CDs, with little evidence that digital music consumption is simply replacing physical consumption.

Those who are paying for a digital music subscription service (such as Napster or Musicstation) spend more on CDs each month than most music fans (£16.87 per month compared to £11.37). Meanwhile music streamers (ie those who listen to streamed music on their computers every day) also spend more on CDs (£12.17 a month) and downloads (£7.02 per month compared with a survey average of £3.81) than most music fans.

The survey evidence shows that the CD could and should be used a bridge to bring less tech savvy music fans into the digital realm, particularly through the addition of content which can only be accessed through playing the CD in a computer. It also confirms the view that streamed and rented music are often being used as a way of sampling new music which users may then go on to purchase.