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Video game creator Activision has announced that it will not be releasing new versions of their Guitar Hero and DJ Hero franchises.  They cite a “decline in the music genre” as their reason for discontinuing the series and shuttering their divisions within the company.

“These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences. Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand.”

They will continue to sell and support the mix packs that have already been released for DJ Hero games.

Read Activision Financial Report 2010

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